On August 8, 2022, the 16th annual China Brand Festival co-sponsored by Brand Alliance and China Convention/Exhibition/Event Society opened in Changsha. Elites from relevant government departments, industry associations, the business community, academia and other fields across the country gathered to share the event. Jianbang Zheng, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference (referred to as CPPCC) and Executive Vice Chairman of the Central Committee of the Revolutionary Committee of The Chinese Kuomintang, addressed the event via video. Guiying Wu, Member of the Standing Committee of the Communist Party of China (referred to as CPC)Hunan Provincial Committee and Party Secretary of the CPC Changsha Municipal Committee, announced the opening ceremony. Jian Zhang, Vice chairman of the CPPCC of Hunan Province and Chairman of the Provincial Federation of Industry and Commerce, attended the opening ceremony and delivered a speech.
AIER was invited to attend the event to discuss Chinese brands’ common future. “Huapu Award” stands for the highest honour for a self-owned brand in China. With strong brand influence and a well-established reputation, AIER won " 2022 Top 500 Chinese Brand Value Award " and " 2022 Top 500 Global Brand Value Award ", as well as the 2022 Excellent Case Award for implementing the rural vitalization strategy, which has shone in the latest list of the festival.
AIER Winning the “Huapu award” for three consecutive years which stands for the highest honour for self-owned brand in China
Receiving this as one of the significant gifts on its 20th birthday, AIER has now grown into the largest eye care chain provider in the world with more than 700 medical institutions since 2022. AIER also has a vast medical presence in Asia, Europe, and North America. This award is undoubtedly the best evidence that AIER has always adhered to the original intention of being "patient-centred" and finally won the recognition and trust of patients and society.
AIER received the Top 500 Chinese Brand Value Award
AIER received the Top 500 Global Brand Value Award
For three consecutive years, AIER have made the highest award brand in China
Founded in 2007, the “China Brand Festival” is one of the most prestigious, large-scale and influential annual brand events in China. It has won great support and attention from government departments, academic experts, enterprises and the media. As a key part of this annual meeting, the Honor ceremony first presented the “Huapu Award”.
AIER received the “Huapu Award” for its "outstanding contribution to promoting advances in ophthalmology and vision health by providing high-quality and multi-level medical services to nearly 3 billion people worldwide through its medical service network". Statement "A fast-rising pioneer of excellence", "lighting vision with eyecare wisdom" show its high appreciation towards AIER.
"HuaPu" is known as " Portrait in Chinese brands ", it stands for the highest honour for a self-owned brand in China The "HuaPu Award" has gone through 16 years, and all the winning enterprises were the best individual of the leading brand, without any exception.
Winning the award for three consecutive years, with Sinopec, Kweichow Moutai Group, GREE and other 25 enterprises. AIER also stands as the only medical brand of this time.
"For three consecutive years, we have made this highest award of the brand in China, reflecting the great affirmation and appreciation of brand building, innovation development and social responsibility taking of AIER" Vice President of AIER Jun Feng as a representative went on stage to collect the prize. She thanks the patient and the social from all walks of life, she says, AIER has always been adhering to the corporate vision of "Global Vision for Your Vision" and being patient-centred in all aspects. AIER will keep striving for providing more people with high-standard eyecare service based on global ophthalmic technology and service, final reaching the mission of "enabling everyone, whether rich or poor, to have the right to eye health." AIER also should live up to its responsibility as one of the major Chinese brands for eye health and development, adhering to the corporate vision of "Global Vision for Your Vision".
AIER received the Top 500 Chinese Brand Value Award and Top 500 Global Brand Value Award
A brand is the foundation of enterprise, the source of development and the basis of evergreen. The Brand festival also released the 2022 Top 500 Chinese Brand Value Award and 2022 Top 500 Global Brand Value Award lists.
Among them, the 2022 Top 500 Chinese Brand Value Award list is brand new led by a Chinese organization and jointly formulate and publish with international standards from a Chinese perspective. According to the list, a total of 122 Chinese enterprises were included in the 2022 Top 500 Global Brand Value Award. The organizing committee said the brand alliance takes 37,164 global well-known enterprises and famous non-listed enterprises composed of 47 global core stock market indexes as the base sample pool, and conducts a comprehensive evaluation of brand value from five core dimensions: brand scale, brand premium, brand internationalization outlook, brand awareness and brand core competitiveness.
After going through the strict screening process, AIER stood out from many enterprises and was listed in both the 2022 Top 500 Chinese Brand Value Award and 2022 Top 500 Global Brand Value Award lists.
Top 500 Chinese Brand Value Award
This not only means that AIER has been recognized by society in the past year but also represents that, as the leading ophthalmic medical service organization with brand awareness and influence in the world, AIER continued to open its arms wide to embrace the world by showcasing a powered Chinese company.
2022 Top 500 Global Brand Value Award
In addition, AIER also won the 2022 Excellent Case Award for implementing the rural vitalization strategy, as the representative of outstanding enterprises on the stage, jointly launched the Initiative on the revitalization of the national brand.
To contribute to eye medical industry with AIER expertise
In fact, it is no accident that AIER can shine at this event and the development task cannot be accomplished overnight.
In the past 20 years, AIER has always followed the national development strategy, and continuously improved in diagnosis and treatment technology, medical quality, service level, operation and management, education and training, scientific research innovation, philanthropy and other aspects, to benefit every patient. On July 30, at the EyeChina Global Eye Forum 2022 and AIER 20th-anniversary celebration, AIER released a big charitable strategy: In the next ten years, AIER will donate 20 billion yuan to build a sustainable eye healthcare ecosystem that considers people in all social groups, focusing on the strategic objectives of the ecosystem,promote the systematic solution of social eye health problems and make everyone enjoy accessible and high-quality eye health services for sure.
Obviously, through constant self-innovation, AIER will continue living up to its responsibility,to make the Chinese brand bigger and stronger.
Jun Feng said, standing at a new historical node, AIER will never stop. "AIER will, as always, uphold the concept of innovation and development, continue to improve the quality of eye health services as the core task, fully undertaking our social responsibilities, and better practising the "Healthy China" strategy. To make a greater contribution to the development of the Chinese ophthalmic medical brand, and committed to building a century-aged AIER!"